SAS Customer Intelligence​ Learning Subscription

SAS Customer Intelligence solutions empower you to reimagine marketing in order to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.
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Unlock digital courses
Unlimited access to digital courses and books in this subscription.
Prepare for certification
Unlimited access to certification preparation materials.
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Earn a digital badge for each completed course.
Hands-on learning and practice
Get Full access to SAS software to practice as you learn.

About this Subscription


This learning subscription includes all the customer intelligence and marketing automation training that a marketer needs to implement SAS Customer Intelligence solutions. Acquire the skills that you need to implement more sophisticated analytics such as machine learning to gain insights from data, understand customer preferences, and drive marketing ROI. Learn how to manage marketing programs from start to finish with SAS, the only vendor to lead in every Forrester Cross-Channel Campaign Management (CCCM) evaluation since 2008. 

Learn how to:

  • Centrally manage and optimize your marketing life cycle with SAS 360 Plan.
  • Gain analytical digital insights with SAS 360 Engage in order to place content and offers in digital channels, and do so across devices and points in time.
  • Use 360 Discover to integrate online customer behavior with offline data for true omnichannel digital insight and engagement.
  • Combine business rules management, decision processing, real-time event detection, decision governance, and powerful SAS advanced analytics to automate and manage decisions across the enterprise.
  • Support customer-facing activities such as personalized marketing and next-best action, plus decisions affecting customers, including credit services and fraud prevention.



Courses Included in Subscription

SAS Customer Intelligence 360

1

  • COURSE

    Navigating the SAS Customer Intelligence 360 User Interface
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    The three videos in this course give you an overview of the SAS Customer Intelligence 360 interface.

SAS Customer Intelligence 360 Advanced Topics

2

  • COURSE

    SAS® Customer Intelligence 360 Data Tables and Concepts
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    This course provides you with an overview of the SAS Customer Intelligence 360 data tables and data concepts. You learn about the two main data models: the Unified Data Model, or UDM, and the Common Data Model, or CDM. You are given an overview of data concepts such as contacts, responses, and conversions in order to use the data for targeting and analysis purposes.

SAS 360 Plan

3

  • COURSE

    SAS® 360 Plan
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    This course prepares you to develop, execute, and manage marketing strategies and plans. You learn how to accelerate, automate, and streamline planning using features related to financial management, workflows, and asset management. The course consists of conceptual videos, demonstrations, and informal quizzes.

SAS 360 Engage

4

  • COURSE

    SAS® 360 Engage: Digital
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    This course prepares you to manage personalized digital interactions for customers and visitors within an omni-channel environment. The course combines conceptual videos, demonstrations, and informal quizzes.

  • COURSE

    SAS® 360 Engage: Direct
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    This course prepares you to use SAS 360 Engage: Direct to create and manage direct marketing campaigns and communications to your customers. The course combines conceptual and demonstration videos.

  • COURSE

    SAS® 360 Engage: Direct – Defining the Marketing Data
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    In this course, you learn how to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio.

  • COURSE

    SAS® 360 Engage: Email
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    SAS 360 Engage: Email is used to design and deliver marketing communications to customers in the form of email messages. This course combines conceptual videos, demonstration videos, and informal quizzes to teach you the concepts required to use SAS 360 Engage: Email effectively.

    SAS 360 Engage: Email requires a license for SAS 360 Engage: Direct or SAS 360 Engage: Digital, or both.

  • COURSE

    SAS® 360 Engage: Optimize
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    This course teaches you how to use SAS 360 Engage: Optimize to develop optimization scenarios and interpret the results.

  • COURSE

    ​SAS® 360 Engage: Administration and Settings
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    This course provides you with an overview of the functionality of the general settings for SAS 360 Engage and SAS 360 Discover and advises how to optimally configure each setting.

SAS 360 Discover

5

  • COURSE

    SAS 360 Discover: Configuring Data Collection
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    This self-paced e-learning prepares you to configure data collection for SAS 360 Discover using the SAS Customer Intelligence 360 user interface. The course combines conceptual videos, demonstrations, and informal quizzes.

  • COURSE

    SAS® 360 Discover: Working with Digital Data
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    This self-paced e-learning prepares you to work with the data exported from SAS 360 Discover. The course combines conceptual videos, demonstrations, and informal quizzes.

SAS Marketing Automation

6

  • COURSE

    SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns
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    This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

    The self-study e-learning includes:

    • Annotatable course notes in PDF format.
    • Virtual lab time to practice.


  • COURSE

    SAS® Marketing Automation: Defining the Data and Structure for Campaigns
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    This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.

    The self-study e-learning includes:

    • Annotatable course notes in PDF format.
    • Virtual lab time to practice.


  • COURSE

    SAS® Marketing Automation: Transitioning to SAS® 360 Engage: Direct
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    The course prepares you to transition from SAS Marking Automation to SAS 360 Engage: Direct. The course addresses the major differences between the two solutions and demonstrates additional capabilities that SAS 360 Engage provides.

  • COURSE

    Designing the Database to Support SAS® Marketing Automation
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    This course prepares you to optimally design a database to support SAS Marketing Automation.

  • COURSE

    SAS® Marketing Automation: Administration
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    This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

  • COURSE

    SAS® Marketing Automation: Advanced Campaign Design
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    This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
    • campaign design principles and best practices
    • the Common Data Model
    • advanced use of calculated data items
    • advanced use of custom details
    • custom SAS processing in Marketing Automation
    • cross campaign prioritization
    • advanced reporting
    • advanced use of treatments
    • seed lists
    • scheduling
    • defining and refining output
    • alerts and notifications.


  • COURSE

    Managing and Using the SAS® Customer Intelligence Common Data Model
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    The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

SAS Intelligent Decisioning

7

  • COURSE

    Essential Functions of SAS® Intelligent Decisioning
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    This course provides an overview of SAS Intelligent Decisioning on SAS Viya 2023.01 and prepares you to build decisions and decision objects using the solution.

  • COURSE

    Essential Functions of SAS® Intelligent Decisioning (5.5)
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    This course provides an overview of SAS Intelligent Decisioning and prepares you to build decisions and decision objects using the solution.



SAS Real-time Decision Manager

8

  • COURSE

    SAS® Real-Time Decision Manager: Creating and Managing Campaigns
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    This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.

  • COURSE

    SAS® Real-Time Decision Manager: Creating Resources for Inbound Campaigns
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    This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution. You can purchase Virtual Lab time to complete the practice exercises within the e-learning course.

  • COURSE

    SAS® Real-Time Decision Manager: Administration
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    This course provides the detailed information and teaches you the skills that you need to perform administrative tasks for an existing implementation of SAS Real-Time Decision Manager.

SAS Marketing Optimization

9

  • COURSE

    SAS® Marketing Optimization: Maximizing Campaign Efficiency
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    This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.

SAS Products Covered

  • SAS Customer Intelligence Tools
  • SAS Customer Intelligence 360
  • SAS Information Map Studio
  • SAS Marketing Automation
  • SAS Real-Time Decision Manager
  • SAS/STAT
  • SAS Marketing Optimization
  • SAS Intelligent Decisioning


Digital Badges

Earn a digital badge for each course that you complete and for each credential that you earn. Show off your achievements on your resume and in your social channels to highlight your skills and connect with potential employers.

Certification Preparation

This learning subscription is not currently associated with a SAS credential. 



“I think the self-paced training was the BEST I’ve ever taken. The videos were short and segmented correctly to keep my attention and the activities and quizzes were just enough to help my confidence.”

Tony Mayo, SAS Customer