This course prepares you to manage personalized digital interactions for customers and visitors within an omni-channel environment. The course combines conceptual videos, demonstrations, and informal quizzes.
Learn How To
Set up for delivery of content. Create assets, messages, creatives, segments, and tasks. Test creatives Using A/B Test tasks. Create activities. Who Should Attend
Users of SAS 360 Engage: Digital
Prerequisites
Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to SAS 360 Engage: Digital
A closer look at SAS 360 Engage: Digital. The SAS 360 Engage: Digital process. The SAS 360 Engage: Digital components. Data source types. Review.Managing AssetsOverview of assets.Creating EventsOverview of events.Building Segments Configuring Spots and Creating ContentConfiguring spots. Overview of messages. Messages using HTML creatives. Messages using mobile creatives. Publishing messages. Understanding Data ViewsDelivering Content with Web TasksOverview of tasks. Web tasks. Web task performance results. Recommendation web tasks.Delivering Content with Mobile TasksMobile tasks. Mobile task performance results. External System TasksAttributionWeb and Mobile A/B TestsA/B testing. A/B test discovered segments. Web multivariate test tasks.Facebook Audience and Google Ad Tasks Creating Facebook Audience and Google Ad tasks.Creating ActivitiesExploring activities. Building activity maps. Testing activity paths.
