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SAS® 360 Engage: Direct Duration: 3.5 hours
This course prepares you to use SAS 360 Engage: Direct to create and manage direct marketing campaigns and communications to your customers. The course combines conceptual and demonstration videos. Learn How To Use customer data to develop segments for targeting. Create direct marketing tasks. Run and manage campaigns.Who Should Attend Analysts and other marketing professionals who will use SAS 360 Engage: Direct to create and manage direct marketing campaigns and communications to customers using on-premises data sources Prerequisites There are no formal prerequisites for this course. SAS Products Covered SAS Customer Intelligence 360 Course Outline SAS 360 Engage: Direct – IntroductionnullBuilding Selection Flows to Create Customer Segments for TargetingnullSetting Up Direct Marketing Tasks for Effective Customer Communicationsnull
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