SAS® 360 Engage: Direct – Defining the Marketing Data

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Not attempted SAS® 360 Engage: Direct – Defining the Marketing Data

Duration: 2.5 hours

In this course, you learn how to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio.

Learn How To

Create simple and complex information maps for use in SAS 360 Engage: Direct.

Specify source tables, data items, and folders for an information map.

Define and assign subjects for use in Engage: Direct.

Use the information map to generate metadata tables for Engage: Direct.

Who Should Attend

Data modelers, SAS Customer Intelligence 360 administrators, and marketing analysts who want to understand how to manage the on-premise data environment for use with Engage: Direct.

Prerequisites

You should be familiar with SAS 360 Engage: Direct before taking this course and have a role that involves setting up marketing data.

SAS Products Covered

SAS Customer Intelligence 360;SAS Information Map Studio

Course Outline

Introduction

Introduction.Specifying Source Data and Organizing Data Items

Specifying data in SAS Information Map Studio.

Structuring the information map.Creating and Assigning Subject Levels

Introduction.

Working with subjects.

Subject relationships.Creating a Complex Information Map

Introduction.

Multiple subjects.

Multiple source tables.

Required custom properties.

Connecting to Engage: Direct.

SAS® 360 Engage: Direct – Defining the Marketing Data

THIS COURSE IS PART OF

SAS Customer Intelligence Learning Subscription

SAS® 360 Engage: Direct – Defining the Marketing Data

THIS COURSE IS PART OF

SAS Customer Intelligence​ Learning Subscription

SAS Customer Intelligence Learning Subscription