This self-paced e-learning prepares you to configure data collection for SAS 360 Discover using the SAS Customer Intelligence 360 user interface. The course combines conceptual videos, demonstrations, and informal quizzes.
Learn How To
Describe SAS 360 Discover architecture and activities. Configure settings to control how data is collected and categorized. Define Events to track complex visitor activities. Create Data Views and interpret attribution reports.
Who Should Attend
Users who will configure data collection for SAS 360 Discover
Prerequisites
Before viewing this course, you should have knowledge of HTML and website design.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to SAS 360 Discover
360 Discover architecture overview. Sessions and visits. Identity service.Introduction to Configuring Data Collection for SAS® 360 DiscoverRequired Steps for Website Configuration. Overview of Data Collection Settings. User Identities.Traffic Sources.EventsOverview of Events. Web, Mobile, and Custom Events. Event Actions. Event Attributes. External Events.Data ViewsCreating Data Views.AttributionUnderstanding attribution.Understanding Attribution. Interpreting Attribution Analysis Results.
