Learn How To
Determine the appropriate sample size for your tests. Apply the principles of balance, orthogonality, randomization, replication, block designs, factorial designs, and fractional layouts. Build efficient experimental designs that generate as much information as possible for minimum cost. Identify challenges associated with analyzing experimental designs. Test as many factors as possible in each campaign. Apply well-known experimental design practices to direct marketing efforts.Who Should Attend
Business analysts, market researchers, and anyone interested in designing, conducting, and analyzing experiments specially for marketing campaigns
Prerequisites
Before attending this course, you should;
Have a strong interest in experimentation. Have at least an introductory-level familiarity with statistics and regression modeling. You can gain this experience by completing the course Statistics 2: ANOVA and Regression or equivalent training.SAS Products Covered
SAS/GRAPH;SAS/QC;SAS/STAT
Course Outline
Introduction to Experimentation
Designed experiments: Why they matter. Designed experiments: What they are.Simple Designs: Testing a Single FactorHypothesis testing. Design of experiments: terminology. Power and sample size. Complex Designs: Testing Multiple FactorsTwo 2-level factors. Orthogonality. Blocking.More Complex Designs: Too Many TreatmentsFractional factorials and orthogonal arrays. Optimal designs. Augmenting designs.
