Summary of SAS 360 Direct – Defining the Marketing Data and Business Contexts

SAS 360 Direct – Defining the Marketing Data and Business Contexts

This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.