SAS 360 Direct – Defining the Marketing Data and Business Contexts
1h 14m + Hands-On Practice
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SAS 360 Direct – Defining the Marketing Data and Business Contexts
CIMKTB : CIMKT2
This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.
Learn How To
  • Specify Source Data and Organize Data Items
  • Create and Assign Subject Levels
  • Create a Complex Information Map
  • Assign Business Contexts
    • Who Should Attend
    Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and define marketing data and business contexts
    Prerequisites
    Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
    SAS Products Covered
    SAS Customer Intelligence 360
    Course Outline
    Specifying Source Data and Organizing Data Items
  • Specifying data in SAS Information Map Studio.
  • Structuring the information map.
    • Creating and Assigning Subject Levels
  • Working with subjects.
  • Subject relationships.
    • Creating a Complex Information Map
  • Multiple subjects.
  • Multiple source tables.
  • Required custom properties.
  • Connecting to SAS 360 Direct.
    • Business Contexts
  • Assigning Business Contexts
  • Understanding Business Contexts
  • Creating a Business Context
  • Configuring Code Settings for Business Contexts
  • Creating Items with Business Contexts
    		•
    THIS COURSE IS PART OF

    SAS Customer Intelligence​ Learning Subscription



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