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SAS 360 Direct – Defining the Marketing Data and Business Contexts
1h 14m + Hands-On Practice
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SAS 360 Direct – Defining the Marketing Data and Business Contexts
CIMKTB : CIMKT2
This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.
Learn How To
  • Specify Source Data and Organize Data Items
  • Create and Assign Subject Levels
  • Create a Complex Information Map
  • Assign Business Contexts
    • Who Should Attend
    Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and define marketing data and business contexts
    Prerequisites
    Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
    SAS Products Covered
    SAS Customer Intelligence 360
    Course Outline
    Specifying Source Data and Organizing Data Items
  • Specifying data in SAS Information Map Studio.
  • Structuring the information map.
    • Creating and Assigning Subject Levels
  • Working with subjects.
  • Subject relationships.
    • Creating a Complex Information Map
  • Multiple subjects.
  • Multiple source tables.
  • Required custom properties.
  • Connecting to SAS 360 Direct.
    • Business Contexts
  • Assigning Business Contexts
  • Understanding Business Contexts
  • Creating a Business Context
  • Configuring Code Settings for Business Contexts
  • Creating Items with Business Contexts
    • Live Class Schedule
    Duration: 3.5 hours
    Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
    This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
    Private Training
    Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
    Request private training
    Mentoring Services
    Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
    Request mentoring