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SAS 360 Direct – Defining the Marketing Data and Business Contexts
This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based. SAS Products Covered SAS Customer Intelligence 360 Course Outline Specifying Source Data and Organizing Data Items Specifying data in SAS Information Map Studio. Structuring the information map.Creating and Assigning Subject LevelsWorking with subjects. Subject relationships.Creating a Complex Information MapMultiple subjects. Multiple source tables. Required custom properties. Connecting to SAS 360 Direct.Business ContextsAssigning Business Contexts
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