SAS Customer Intelligence​ Learning Subscription

SAS Customer Intelligence solutions empower you to reimagine marketing in order to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.
ENROLL FREE
7-Day Trial
Purchase this digital subscription to:
Unlock digital courses
Unlimited access to digital courses and books in this subscription.
Prepare for certification
Unlimited access to certification preparation materials.
Shareable digital badges
Earn a digital badge for each completed course.
Hands-on learning and practice
Get Full access to SAS software to practice as you learn.

About this Subscription




This learning subscription includes all the SAS Customer Intelligence 360 and marketing automation training that marketers and their Marketing Departments need to implement the solution and manage marketing programs from start to finish. Acquire the skills that you need to take advantage of our comprehensive, fully integrated customer data platform (CDP) to seamlessly collect, enhance, extend, and activate customer data in real time. Learn how to implement a multichannel marketing hub that takes marketers beyond a traditional CDP with market-leading advanced audience creation, targeting, and activation. In addition, use comprehensive identity resolution, behavioral data collection, and a unique hybrid data architecture that lets you keep your data where you want it.

Learn how to:
  • Execute customer journeys, orchestrate personalized customer experiences across all touchpoints, and take advantage of analytically driven attribution.
  • Gain analytical digital insights in order to deliver messages across owned digital and third-party applications.
  • Integrate online customer behavior with offline data for true omnichannel digital insight and engagement.
  • Combine business rules management, decision processing, real-time event detection, decision governance, and powerful SAS advanced analytics to automate and manage decisions across the enterprise.
  • Centrally manage and optimize your marketing life cycle and plans.



Courses Included in Subscription

SAS Customer Intelligence 360 Users

1

  • COURSE

    SAS Customer Intelligence 360 Resources and Guides
    SHOW MORE ﹀
    This course provides a guide to the SAS Customer Intelligence Learning Subscription. You will also learn how to navigate the SAS Customer Intelligence 360 user interface, including an overview of the SAS Customer Intelligence 360 home page, global insights page, and how to create savable filters. This course also describes the resources, APIs, and SDKs that are available for SAS Customer Intelligence 360 developers who integrate SAS Customer Intelligence 360 with other applications, data sources, websites or mobile apps.

  • COURSE

    SAS Customer Intelligence 360 Fundamentals
    SHOW MORE ﹀
    This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.

  • COURSE

    SAS 360 Audiences
    SHOW MORE ﹀
    This course provides you with an overview of SAS 360 Audiences.

  • COURSE

    Building Segments using SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you to use customer data to develop customer segments for targeting.

  • COURSE

    SAS 360 Direct Marketing Tasks
    SHOW MORE ﹀
    This course prepares you to develop and execute direct marketing tasks using SAS 360 Direct.

  • COURSE

    Using SAS Customer Intelligence 360 Web, Mobile Spot, and Advertising Tasks
    SHOW MORE ﹀
    This course prepares you to manage personalized digital interactions within an omni-channel environment using Web and Mobile Spot tasks as well as find new audiences among Facebook and Google users using Facebook Audience and Google Ad Tasks.

  • COURSE

    Mobile Messaging with SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you develop and deliver mobile push notifications and mobile in-app messages, as well as monitor and manage task performance results.

  • COURSE

    Email Development and Delivery with SAS Customer Intelligence 360
    SHOW MORE ﹀
    SAS 360 Email is used to design and deliver marketing communications to customers in the form of email messages. This course combines conceptual videos, demonstration videos, and informal quizzes to teach you the concepts required to use SAS 360 Email effectively.

    SAS 360 Email requires a license for SAS 360 Direct or SAS 360 Digital, or both.

  • COURSE

    Custom Tasks and External System Tasks with SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you to develop and execute custom tasks and external system tasks. Some of the content is for SAS 360 Direct license only holders.

  • COURSE

    Web and Mobile Tests with SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you to test creatives using A/B tests and Web Multivariate tests, and monitor and analyze performance results.

  • COURSE

    Creating Activities with SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you to develop and execute activities that deliver personalized digital interactions for customers and visitors within an omni-channel environment. You will learn how to build activity maps and test activity paths

  • COURSE

    Marketing Plans with SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course prepares you to develop, execute, and manage marketing strategies and plans. You learn how to accelerate, automate, and streamline planning using features related to financial management, workflows, and asset management. The course consists of conceptual videos, demonstrations, and informal quizzes.

  • COURSE

    SAS® 360 Optimize
    SHOW MORE ﹀
    This course teaches you how to use SAS 360 Optimize to develop optimization scenarios and interpret the results.

SAS Customer Intelligence 360 Developers and Administrators

2

  • COURSE

    SAS 360 Direct – Defining the Marketing Data  and Business Contexts
    SHOW MORE ﹀
    This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.

  • COURSE

    Managing Users, Content Delivery, and REST APIs in SAS Customer Intelligence 360
    SHOW MORE ﹀
    This course discusses administration topics such as managing users, content delivery, and troubleshooting. You’ll also learn how to set up and use the REST APIs of SAS Customer Intelligence 360 to manage your environment, marketing assets and data, and automate marketing activities.

  • COURSE

    Using Agents and Connectors with SAS Customer Intelligence 360
    SHOW MORE ﹀
    Administering External Access and Integrations. Learn different ways that SAS Customer Intelligence 360 integrates with external applications. Learn how to configure access points and set up and connect to an on-premises agent. Learn how to configure and customize connectors and endpoints to integrate with on-premises applications, cloud applications, or both. You will also learn about tools and techniques for troubleshooting external events and integrations.

  • COURSE

    Website Data Collection and Configuration in SAS Customer Intelligence 360
    SHOW MORE ﹀
    Learn how to configure data collection using the SAS Customer Intelligence 360 user interface and JavaScript API. This includes using the SAS tag, page and session settings, forms, event tracking, registering domains, user identities, traffic sources, and troubleshooting data collection. For analytic settings, learn how to configure the limits and thresholds that affect how the task, test, and segment analytics are calculated. You will also learn how to change the default variables to fit your business requirements.

  • COURSE

    SAS® Customer Intelligence 360: Mobile SDK
    SHOW MORE ﹀
    Learn how to configure the SAS Customer Intelligence 360 Mobile SDK with Android and iOS applications. This includes an overview of the Mobile SDK, how to install the Mobile SDK, how to configure mobile events, mobile messages, mobiles spots, location data, and how to handle user identities.

  • COURSE

    SAS® Customer Intelligence 360 Data Tables and Concepts
    SHOW MORE ﹀
    This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data models (CDM).

SAS Intelligent Decisioning

3

  • COURSE

    Essential Functions of SAS® Intelligent Decisioning
    SHOW MORE ﹀
    This course provides an overview of SAS Intelligent Decisioning on SAS Viya 2023.01 and prepares you to build decisions and decision objects using the solution.

  • COURSE

    Essential Functions of SAS® Intelligent Decisioning (5.5)
    SHOW MORE ﹀
    This course provides an overview of SAS Intelligent Decisioning and prepares you to build decisions and decision objects using the solution.

SAS Marketing Automation

4

  • COURSE

    SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns
    SHOW MORE ﹀
    This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

    The self-study e-learning includes:
  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.

  • COURSE

    SAS® Marketing Automation: Defining the Data and Structure for Campaigns
    SHOW MORE ﹀
    This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.

    The self-study e-learning includes:
  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.

  • COURSE

    SAS® Marketing Automation: Transitioning to SAS® 360 Direct
    SHOW MORE ﹀
    The course prepares you to transition from SAS Marking Automation to SAS 360 Direct. The course addresses the major differences between the two solutions and demonstrates additional capabilities that SAS 360 Direct provides.

  • COURSE

    Designing the Database to Support SAS® Marketing Automation
    SHOW MORE ﹀
    This course prepares you to optimally design a database to support SAS Marketing Automation.

  • COURSE

    SAS® Marketing Automation: Administration
    SHOW MORE ﹀
    This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

  • COURSE

    SAS® Marketing Automation: Advanced Campaign Design
    SHOW MORE ﹀
    This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

  • COURSE

    Managing and Using the SAS® Customer Intelligence Common Data Model
    SHOW MORE ﹀
    The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.