This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data models (CDM).
Learn How To
Access and use data models for analysis and targeting purposes. Interpret the content of UDM and CDM tables. Interpret identity tables and use them to connect offline data with Customer Intelligence 360 data.Who Should Attend
Data managers, data administrators of SAS Customer Intelligence 360, and marketing analysts who want to understand and use the SAS Customer Intelligence 360 data models
Prerequisites
You should be familiar with SAS 360 Engage or SAS 360 Discover (or both) before taking this course and have a role that involves using the downloaded data for analysis or targeting purposes.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to the Data Models and Tables
Overview of the data models.Identity UDM Tables (future)Introduction to identity data. Using identity tables with offline data. Joining offline data with Customer Intelligence 360 data using identity tables. SAS 360 Discover UDM TablesIntroduction to 360 Discover data tables. Introduction to detail data. Session, Visit, and Page detail tables. 360 Discover detail tables for user-defined Events. 360 Discover detail tables for default events. Data View detail tables. Introduction to the Base tables. Specifics about the Base tables. Using Base tables to create report objects with ranks and interactions. Working with geo maps. Creating a treemap with a custom hierarchy. Building a parallel coordinates plot. Data ConceptsContacts and responses. Occurrences. Response tracking codes. Conversions. Generating contacts and responses. SAS 360 Engage UDM TablesTask detail tables. Activity detail tables. Direct Marketing and External Task detail tables. Email detail tables. Mobile detail tables.Metadata UDM TablesOverview of Metadata data tables. Asset, Creative, and Message Metadata tables. Event and Data View Metadata tables. Segment Metadata tables. Spot Metadata tables. Business Context Metadata tables. Task Metadata tables. Activity Metadata tables. Common Data Model (CDM)Introduction to the CDM. Overview of the CDM tables. Loading data to the CDM. 
