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SAS® Customer Intelligence 360 Data Tables and Concepts
4h 33m + Hands-On Practice
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SAS® Customer Intelligence 360 Data Tables and Concepts
CIUDM : 
This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data models (CDM).
Learn How To
  • Access and use data models for analysis and targeting purposes.
  • Interpret the content of UDM and CDM tables.
  • Interpret identity tables and use them to connect offline data with Customer Intelligence 360 data.
    • Who Should Attend
    Data managers, data administrators of SAS Customer Intelligence 360, and marketing analysts who want to understand and use the SAS Customer Intelligence 360 data models
    Prerequisites
    You should be familiar with SAS 360 Engage or SAS 360 Discover (or both) before taking this course and have a role that involves using the downloaded data for analysis or targeting purposes.
    SAS Products Covered
    SAS Customer Intelligence 360
    Course Outline
    Introduction to the Data Models and Tables
  • Overview of the data models.
    • Identity UDM Tables (future)
  • Introduction to identity data.
  • Using identity tables with offline data.
  • Joining offline data with Customer Intelligence 360 data using identity tables.
    • SAS 360 Discover UDM Tables
  • Introduction to 360 Discover data tables.
  • Introduction to detail data.
  • Session, Visit, and Page detail tables.
  • 360 Discover detail tables for user-defined Events.
  • 360 Discover detail tables for default events.
  • Data View detail tables.
  • Introduction to the Base tables.
  • Specifics about the Base tables.
  • Using Base tables to create report objects with ranks and interactions.
  • Working with geo maps.
  • Creating a treemap with a custom hierarchy.
  • Building a parallel coordinates plot.
    • Data Concepts
  • Contacts and responses.
  • Occurrences.
  • Response tracking codes.
  • Conversions.
  • Generating contacts and responses.
    • SAS 360 Engage UDM Tables
  • Task detail tables.
  • Activity detail tables.
  • Direct Marketing and External Task detail tables.
  • Email detail tables.
  • Mobile detail tables.
    • Metadata UDM Tables
  • Overview of Metadata data tables.
  • Asset, Creative, and Message Metadata tables.
  • Event and Data View Metadata tables.
  • Segment Metadata tables.
  • Spot Metadata tables.
  • Business Context Metadata tables.
  • Task Metadata tables.
  • Activity Metadata tables.
    • Common Data Model (CDM)
  • Introduction to the CDM.
  • Overview of the CDM tables.
  • Loading data to the CDM.
    • Live Class Schedule
    Duration: 6 hours
    Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
    This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
    Private Training
    Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
    Request private training
    Mentoring Services
    Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
    Request mentoring