This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data model (CDM).
Learn How To
Access and use data models for analysis and targeting purposes. Interpret the content of UDM and CDM tables. Interpret identity tables and use them to connect offline data with Customer Intelligence 360 data.Manipulate tables in Enterprise Guide and SAS Studio to create reports in Visual AnalyticsWho Should Attend
Data managers, data administrators of SAS Customer Intelligence 360, and marketing analysts who want to understand and use the SAS Customer Intelligence 360 data models
Prerequisites
You should be familiar with SAS 360 Engage or SAS 360 Discover (or both) before taking this course and have a role that involves using the downloaded data for analysis or targeting purposes.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to the Data Models and Tables
Overview of the data models.Identity UDM TablesIntroduction to identity data. Using identity tables with offline data. Joining offline data with Customer Intelligence 360 data using identity tables. SAS 360 Discover UDM TablesIntroduction to Discover data tables. Introduction to detail data. Session, visit, and page detail tables. Discover detail tables for user-defined events. Discover detail tables for default events. Data view detail tables. Preparing Data in Enterprise Guide for a path analysisCreating a path analysis in Visual AnalyticsIntroduction to the base tables. Specifics about the base tables. Using base tables to create report objects with ranks and interactions. Using base tables to create a geo map. Using base tables to create a treemap with a custom hierarchy. Using base tables to build a parallel coordinates plot. Data ConceptsContacts and responses. Occurrences. Response tracking codes. Conversions. Generating contacts and responses. SAS 360 Engage UDM TablesTask detail tables. Activity detail tables. Direct Marketing and External Task detail tables. Email detail tables. Mobile detail tables.Metadata UDM Tables Overview of Metadata data tables. Asset, Creative, and Message Metadata tables. Event and Data View Metadata tables. Segment Metadata tables. Spot Metadata tables. Business Context Metadata tables. Task Metadata tables. Activity Metadata tables. The Common Data Model (CDM)Introduction to the CDM. Overview of the CDM tables. Loading data to the CDM.
