This mastery course is designed to provide in-depth knowledge and skills on the advanced aspects of SAS 360 Match, focusing on the integration and optimization of various technical components crucial for a robust advertising infrastructure.
Learn How To
Effectively implement and manage APIs to ensure seamless communication between different components of SAS 360 Match. Export data from various sources. Learn best practices for data extraction, transformation, and loading (ETL) processes to maintain data integrity and usability.Handle user identities securely and efficiently. Understand the principles of identity resolution and how it impacts audience targeting and personalization.Maintain accurate and up-to-date user profiles to enhance targeting and engagement strategies.Leverage AWS services for scalable, reliable, and secure cloud infrastructure to support your ad operations.Apply best practices for implementing and managing SAS 360 Match.Who Should Attend
Power users of SAS 360 Match
Prerequisites
Before viewing this course, you should be familiar with digital marketing, distribution of promotional content, integration and security of relational databases, and submitting API requests using a client or program. You should also have already taken the SAS 360 Match Essentials course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
API OverviewData ExportsIdentityState VectorAWS Cloud OverviewAd Server ImplementationAdvanced Features