This course provides you with an overview of SAS 360 Audiences.
Learn How To
Connect SAS Customer Intelligence 360 to your database
Create an audience source based on your connection
Create an audience
Use an audience in a SAS 360 task to personalize and deliver content
Who Should Attend
Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and use SAS Customer Intelligence 360 audiences.
Prerequisites
Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Customer Intelligence 360 Audiences
Overview of Customer Intelligence 360: Audiences
Audience Connections and Sources
Configuring Audience Connections
Creating an Audience Connector
Deleting Audience Connections
Configuring Audience Sources
Creating an Audience Source
Creating an Audience
Creating an Audience
Audience Statuses
Using Audiences
Using an Audience in a Task
Adding a Personalization Variable in a Creative to be used by an Audience
Using an Audience in a Mobile Push Notification Task