SAS 360 Audiences
ECIAUD : CIAUD2
This course provides you with an overview of SAS 360 Audiences.
Learn How To
- Connect SAS Customer Intelligence 360 to your database
- Create an audience source based on your connection
- Create an audience
- Use an audience in a SAS 360 task to personalize and deliver content
Who Should Attend
Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and use SAS Customer Intelligence 360 audiences.
Prerequisites
Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Customer Intelligence 360: Audiences
- Overview of Customer Intelligence 360: Audiences
- Configuring Audience Connections
- Creating an Audience Connector
- Configuring Audience Sources
- Creating an Audience Source
- Creating an Audience
- Audience Statuses
- Using an Audience in a Task
- Adding a Personalization Variable in a Creative to be used by an Audience
- Using an Audience in a Mobile Push Notification Task
- Demo: Personalizing an Email Task Using a SAS 360 Direct Data Audience
Live Class Schedule
Duration: 1.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.