This course provides you with an overview of SAS 360 Audiences.
Learn How To
Connect SAS Customer Intelligence 360 to your database Create an audience source based on your connection Create an audience Use an audience in a SAS 360 task to personalize and deliver content Who Should Attend
Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and use SAS Customer Intelligence 360 audiences.
Prerequisites
Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Customer Intelligence 360 Audiences
Overview of Customer Intelligence 360: Audiences Audience Connections and SourcesConfiguring Audience Connections Creating an Audience Connector Deleting Audience Connections Configuring Audience Sources Creating an Audience Source Creating an AudienceCreating an Audience Audience Statuses Using AudiencesUsing an Audience in a Task Adding a Personalization Variable in a Creative to be used by an Audience Using an Audience in a Mobile Push Notification Task 
