SAS 360 Audiences
27m + Hands-On Practice
Available in:
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SAS 360 Audiences
ECIAUD : CIAUD2
This course provides you with an overview of SAS 360 Audiences.
Learn How To
  • Connect SAS Customer Intelligence 360 to your database
  • Create an audience source based on your connection
  • Create an audience
  • Use an audience in a SAS 360 task to personalize and deliver content
Who Should Attend
Marketing analysts, Data managers, and data administrators of SAS Customer Intelligence 360, who want to understand and use SAS Customer Intelligence 360 audiences.
Prerequisites
Before viewing this course, you should be familiar with digital marketing, distribution of promotional content and integration and security of relational databases. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Customer Intelligence 360 Audiences
  • Overview of Customer Intelligence 360: Audiences
Audience Connections and Sources
  • Configuring Audience Connections
  • Creating an Audience Connector
  • Deleting Audience Connections
  • Configuring Audience Sources
  • Creating an Audience Source
Creating an Audience
  • Creating an Audience
  • Audience Statuses
Using Audiences
  • Using an Audience in a Task
  • Adding a Personalization Variable in a Creative to be used by an Audience
  • Using an Audience in a Mobile Push Notification Task
THIS COURSE IS PART OF

SAS Customer Intelligence​ Learning Subscription



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