Available in:
SAS Customer Intelligence 360 Fundamentals
CIFUND : CIFUN1
This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.
Learn How To
Create events and data viewsCreate and modify assetsConfigure spots and creative contentPrepare for and analyze attribution resultsSet approvals for objects
Who Should Attend
All new users of SAS Customer Intelligence 360
Prerequisites
Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to SAS Customer Intelligence 360 Overview and Functionality<./li> Components SAS Customer Intelligence 360 Data Collection Data Collection Overview Sessions, Visit and Identity Service Events and Data Views Overview of Events Using Events Data Views Digital Assets Creating Assets Monitoring Assets Configuring Spots and Creating Content Configuration of Spots Overview of Messages Creating Messages Publishing Messages Attribution Approvals for Objects
Live Class Schedule
Duration: 2.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.