Available in:
SAS Customer Intelligence 360 Fundamentals
CIFUND : CIFUN2
This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.
Learn How To
- Create events and data views
- Create and modify assets
- Configure spots and creative content
- Prepare for and analyze attribution results
- Set approvals for objects
Who Should Attend
All new users of SAS Customer Intelligence 360
Prerequisites
Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
- Introduction to SAS Customer Intelligence 360
- Overview and Functionality
- Components
- Subject Levels and Contextual Identities
- SAS Customer Intelligence 360 Data Collection
- Data Collection Overview
- Sessions, Visit and Identity Service
- Events and Data Views
- Overview of Events
- Using Events
- Data Views
- Digital Assets
- Creating Assets
- Monitoring Assets
- Configuring Spots and Creating Content
- Configuration of Spots
- Overview of Messages
- Creating Messages
- Publishing Messages
- Attribution
- Approvals for Objects
Live Class Schedule
Duration: 2.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and coaching may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Coaching Services
Take your training to the next level with personalized coaching. While private training offers structured coursework, coaching provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.