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SAS Customer Intelligence 360 Fundamentals
This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis. SAS Products Covered SAS Customer Intelligence 360 Course Outline Introduction to SAS Customer Intelligence 360 Overview and FunctionalityComponentsSAS Customer Intelligence 360 Data CollectionData Collection OverviewSessions, Visit and Identity ServiceEvents and Data ViewsOverview of EventsUsing EventsData Views Digital AssetsCreating AssetsMonitoring AssetsConfiguring Spots and Creating ContentConfiguration of SpotsOverview of MessagesCreating MessagesPublishing MessagesAttributionAttribution
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