This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.
Learn How To
Create events and data viewsCreate and modify assetsConfigure spots and creative contentPrepare for and analyze attribution resultsSet approvals for objects
Who Should Attend
All new users of SAS Customer Intelligence 360
Prerequisites
Before viewing this course, you should be familiar with digital marketing and distribution of promotional content. There are no formal prerequisites for the course.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to SAS Customer Intelligence 360
Overview and Functionality<./li>ComponentsSAS Customer Intelligence 360 Data Collection Data Collection OverviewSessions, Visit and Identity ServiceEvents and Data Views Overview of EventsUsing EventsData ViewsDigital Assets Creating AssetsMonitoring AssetsConfiguring Spots and Creating Content Configuration of SpotsOverview of MessagesCreating MessagesPublishing MessagesAttributionApprovals for Objects
