SAS® 360 Optimize
CIEOPT : ECIEOPT
This course teaches you how to use SAS 360 Optimize to develop optimization scenarios and interpret the results.
Learn How To
- Describe the required structure and content of optimization input data.
- Specify optimization objective settings.
- Define suppression rules.
- Create constraints.
- Build max/min and blocking contact policies.
- Interpret optimization results.
- Describe the process for diagnosing infeasible scenarios.
Who Should Attend
Analysts and other marketing professionals who will use SAS 360 Engage:Optimize to plan and optimize outbound customer communications in order to maximize economic outcomes
Prerequisites
Before attending this course, you should have experience planning marketing campaigns. SAS programming experience is not required.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
- Introduction to SAS 360 Optimize Optimization Input Data
- Introduction to optimization input data.
- Required optimization input tables.
- Optional input tables.
- Defining optimization input data.
- Optimization scenarios.
- Measures.
- Optimization objective settings.
- Suppression rules, constraints, and contact policies.
- Optimization Results
Live Class Schedule
Duration: 3.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and coaching may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Coaching Services
Take your training to the next level with personalized coaching. While private training offers structured coursework, coaching provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.