This course teaches you how to use SAS 360 Engage: Optimize to develop optimization scenarios and interpret the results.
Learn How To
Describe the required structure and content of optimization input data. Specify optimization objective settings. Define suppression rules. Create constraints. Build max/min and blocking contact policies. Interpret optimization results. Describe the process for diagnosing infeasible scenarios.
Who Should Attend
Analysts and other marketing professionals who will use SAS 360 Engage:Optimize to plan and optimize outbound customer communications in order to maximize economic outcomes
Prerequisites
Before attending this course, you should have experience planning marketing campaigns. SAS programming experience is not required.
SAS Products Covered
SAS Customer Intelligence 360
Course Outline
Introduction to SAS 360 Engage: OptimizenullOptimization Input Data
Introduction to optimization input data. Required optimization input tables. Optional input tables. Defining optimization input data.Optimization Scenario SettingsOptimization scenarios. Measures. Optimization objective settings. Suppression rules, constraints, and contact policies.Optimization Resultsnull
