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SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns
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SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns
CISTU : CIS66
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects. The self-study e-learning includes annotatable course notes in PDF format and virtual lab time to practice.
Learn How To
  • Use SAS Customer Intelligence Studio.
  • Define the target groups and subgroups for a marketing campaign.
  • Set up holdout control groups.
  • Schedule and execute campaigns.
  • Generate and view export files and reports.
  • Manage and monitor campaigns.
    • Who Should Attend
    Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns
    Prerequisites
    There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.
    SAS Products Covered
    SAS Customer Intelligence Tools;SAS Marketing Automation
    Course Outline
    Introduction
  • Course overview.
  • SAS Marketing Automation overview.
    • Specifying the Campaign Audience
  • Creating a new campaign.
  • Defining the target audience.
  • Using cells.
  • Creating a calculated data item (self-study).
    • Executing and Evaluating Campaigns
  • Choosing a communication channel.
  • Assigning an offer.
  • Scheduling and executing a campaign.
  • Monitoring responses.
    • Defining and Comparing Groups
  • Creating subgroups using the Split node.
  • Testing competing offers.
  • Prioritization.
    • Working with Subjects
  • Introduction to subjects.
  • Data-item-subject relationships.
    • Reports and Custom Tasks
  • Creating documents.
  • Creating SAS Visual Analytics reports and other reports.
  • Report linking.
  • Executing custom tasks.
    • Live Class Schedule
    Duration: 10.5 hours
    Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
    This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
    Private Training
    Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
    Request private training
    Mentoring Services
    Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
    Request mentoring