This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution. You can purchase Virtual Lab time to complete the practice exercises within the e-learning course.
Learn How To
Navigate the SAS Real-Time Decision Manager interface. Create campaign definitions, identifiers, events, reply definitions, and other resources needed to build and implement inbound campaigns.Who Should Attend
Advanced campaign designers and others responsible for creating resources needed to design and implement marketing campaigns using SAS Real-Time Decision Manager
Prerequisites
Before taking this course, you should know how to do the following using SAS Real-Time Decision Manager 6:;
Navigate the SAS Customer Intelligence Studio interface. Create campaigns and diagrams using SAS Real-Time Decision Manager. Create treatments. Arbitrate treatments. Create history campaigns.;You can gain this knowledge by taking the Using SAS(R) Real Time Decision Manager course.SAS Products Covered
SAS Customer Intelligence Tools;SAS Real-Time Decision Manager
Course Outline
Course Introduction Business Context Concepts Custom Details, Custom Detail Tags, and Custom Detail Groups Campaign Definitions Identifiers Events Reply Definitions Response Definitions Data, Web, and SAS Processes Business Rules Models Global Contact Rules Self-Learner Processes Global Variables
