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SAS® Marketing Automation: Advanced Campaign Design
MAACD : EMAACD6
This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:
- campaign design principles and best practices
- the Common Data Model
- advanced use of calculated data items
- advanced use of custom details
- custom SAS processing in Marketing Automation
- cross campaign prioritization
- advanced reporting
- advanced use of treatments
- seed lists
- scheduling
- defining and refining output
- alerts and notifications.
Who Should Attend
Experienced users of SAS Marketing Automation who want to create, execute, and evaluate advanced campaign scenarios
Prerequisites
Before taking this course, you should have experience using SAS Marketing Automation and have completed the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Marketing Automation
Course Outline
Campaign Design Principles and Best Practices
- campaign processing
- understanding metadata type
- improving your campaign design
- designing for performance and best practices
- using the prioritize node for exclusions
- designing multi-wave campaigns
- introduction to the Common Data Model
- deleting occurrences
- surrogate key generation
- campaign versioning
- overview
- validation methodology
- overview of custom details
- generalizing selections
- using custom detail tags
- introduction to custom SAS processing
- configuring the process node
- creating and using a custom node
- introduction to writing stored processes for Marketing Automation
- macro variables for Marketing Automation stored processes
- macro programs for Marketing Automation stored processes
- the inputnodes and outputnodes data sets
- the macrovar data set
- registering stored processes for Marketing Automation
- introduction to the cross campaign prioritization method
- priority-based optimization of a campaign group
- introduction to reporting
- introduction to SAS Visual Analytics
- creating a template for the Reports workspace
- review of treatment concepts
- managing changes to treatments
- custom details for treatments
- create and assign a seeds lists
- modify and manage a seeds list
- introduction
- scheduling servers
- scheduling using Customer Intelligence Studio
- scheduling using SAS Management Console
- using the Platform Flow Manager and Platform Calendar Editor
- specifying export filenames and contents
- removing duplicate rows
- controlling limit and split processing
- alerts
- notifications
Live Class Schedule
Duration: 7 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and coaching may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Coaching Services
Take your training to the next level with personalized coaching. While private training offers structured coursework, coaching provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.