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SAS® Marketing Optimization: Maximizing Campaign Efficiency
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SAS® Marketing Optimization: Maximizing Campaign Efficiency
MOCE : MOCE66
This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.
Learn How To
  • Formulate the business problems that SAS Marketing Optimization can help solve.
  • Navigate the SAS Marketing Optimization user interface.
  • Prepare and upload input data tables.
  • Create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules.
  • Optimize scenarios and produce analytic reports.
    • Who Should Attend
    Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
    Prerequisites
    Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
    SAS Products Covered
    SAS Customer Intelligence Tools;SAS Marketing Optimization
    Course Outline
    Getting Started
  • Overview of the marketing optimization problem.
  • Major features of SAS Marketing Optimization.
  • Navigating the user interface.Input Data for SAS Marketing Optimization
  • Required and optional data tables.
  • Input Data window.
  • Creating input data.Creating and Optimizing a Scenario
  • Working in the Optimization Scenarios Category view.
  • Scenario window.
  • Creating and optimizing a scenario.Scenario Modeling
  • Filters and measures.
  • Scenario modeling.The Cross-Sell Business Problem
  • Base scenario.
  • Infeasible scenarios.Additional Topics
  • Customer and household-level constraints and contact policies.
  • Optimization parameters.
  • Contact history and mandatory communications (self-study).Appendices
  • Directory structure in SAS Marketing Optimization.
  • SAS Management Console tasks.
    • Live Class Schedule
    Duration: 14 hours
    Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
    This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
    Private Training
    Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
    Request private training
    Mentoring Services
    Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
    Request mentoring