This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.
Learn How To
Formulate the business problems that SAS Marketing Optimization can help solve. Navigate the SAS Marketing Optimization user interface. Prepare and upload input data tables. Create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules. Optimize scenarios and produce analytic reports.Who Should Attend
Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes
Prerequisites
Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Marketing Optimization
Course Outline
Getting Started
Overview of the marketing optimization problem. Major features of SAS Marketing Optimization. Navigating the user interface.Input Data for SAS Marketing OptimizationRequired and optional data tables. Input Data window. Creating input data.Creating and Optimizing a ScenarioWorking in the Optimization Scenarios Category view. Scenario window. Creating and optimizing a scenario.Scenario ModelingFilters and measures. Scenario modeling.The Cross-Sell Business ProblemBase scenario. Infeasible scenarios.Additional TopicsCustomer and household-level constraints and contact policies. Optimization parameters. Contact history and mandatory communications (self-study).AppendicesDirectory structure in SAS Marketing Optimization. SAS Management Console tasks.
