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SAS® Marketing Automation: Defining the Data and Structure for Campaigns
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment. The self-study e-learning includes:
- Annotatable course notes in PDF format.
- Virtual lab time to practice.
Learn How To Create simple and complex information maps for use in SAS Marketing Automation 6. Use the information map to generate metadata tables for SAS Marketing Automation 6. Create a business context and the necessary definitions to support the creation of marketing campaigns.Who Should Attend Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation Prerequisites Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required. SAS Products Covered SAS Customer Intelligence Tools;SAS Marketing Automation Course Outline Introduction Course overview. Overview of SAS Marketing Automation (self-study).Creating a Basic Information MapOverview. Specifying source tables. Adding data items and folders. Defining subjects. Assigning subjects. Setting up metadata tables.Business Contexts: Generating MetadataCreating metadata tables. Updating metadata.Creating a Complex Information MapWorking with multiple source tables. Defining and assigning multiple subjects. Validating the information map.Business Contexts: Enabling CampaignsIntroduction. Creating campaign definitions. Creating export and communication definitions. Using the common data model (self-study).Other Data ItemsUsing measures. Calculated data items.
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