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SAS® Marketing Automation: Defining the Data and Structure for Campaigns
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SAS® Marketing Automation: Defining the Data and Structure for Campaigns
MADA : MADA66
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment. The self-study e-learning includes annotatable course notes in PDF format and virtual lab time to practice.
Learn How To
  • Create simple and complex information maps for use in SAS Marketing Automation 6.
  • Use the information map to generate metadata tables for SAS Marketing Automation 6.
  • Create a business context and the necessary definitions to support the creation of marketing campaigns.
Who Should Attend
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Prerequisites
Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Marketing Automation
Course Outline
Introduction
  • Course overview.
  • Overview of SAS Marketing Automation (self-study).
Creating a Basic Information Map
  • Overview.
  • Specifying source tables.
  • Adding data items and folders.
  • Defining subjects.
  • Assigning subjects.
  • Setting up metadata tables.
Business Contexts: Generating Metadata
  • Creating metadata tables.
  • Updating metadata.
Creating a Complex Information Map
  • Working with multiple source tables.
  • Defining and assigning multiple subjects.
  • Validating the information map.
Business Contexts: Enabling Campaigns
  • Introduction.
  • Creating campaign definitions.
  • Creating export and communication definitions.
  • Using the common data model (self-study).
Other Data Items
  • Using measures.
  • Calculated data items.
Live Class Schedule
Duration: 10.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
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Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
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