SAS® Marketing Automation: Defining the Data and Structure for Campaigns
Duration: 10.5 hours
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.
The self-study e-learning includes:
Annotatable course notes in PDF format.
Virtual lab time to practice.
Learn How To
Create simple and complex information maps for use in SAS Marketing Automation 6.
Use the information map to generate metadata tables for SAS Marketing Automation 6.
Create a business context and the necessary definitions to support the creation of marketing campaigns.
Who Should Attend
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Prerequisites
Before attending this course, you should have taken the SAS® Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Marketing Automation
Course Outline
Introduction
Course overview.
Overview of SAS Marketing Automation (self-study).Creating a Basic Information Map
Overview.
Specifying source tables.
Adding data items and folders.
Defining subjects.
Assigning subjects.
Setting up metadata tables.Business Contexts: Generating Metadata
Creating metadata tables.
Updating metadata.Creating a Complex Information Map
Working with multiple source tables.
Defining and assigning multiple subjects.
Validating the information map.Business Contexts: Enabling Campaigns
Introduction.
Creating campaign definitions.
Creating export and communication definitions.
Using the common data model (self-study).Other Data Items
Using measures.
Calculated data items.
The hands-on lab is preconfigured to support this course and will not support hands-on practice for all your enrolled courses.
Hands-On Lab Reservation System
When you are planning your study time, keep in mind that the virtual lab takes 60-75 minutes to start
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