SAS® Real-Time Decision Manager: Creating and Managing Campaigns
Duration: 14.0 hours
This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.
Learn How To
Navigate the SAS Real-Time Decision Manager interface.
Create campaigns and diagrams using SAS Real-Time Decision Manager.
Create treatments.
Arbitrate treatments.
Create history campaigns.
Test and validate campaigns.
Mark campaigns for deployment.
Who Should Attend
Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager
Prerequisites
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using a web browser and software based on the Windows environment, and be familiar with business issues and processes for interactive marketing campaigns.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Real-Time Decision Manager
Course Outline
Introduction to SAS Real-Time Decision Manager
Creating and implementing campaigns.
Working in SAS Customer Intelligence Studio.
Inbound campaign basics.Campaign Fundamentals and Basic Nodes
Beginning a campaign with the Start and Reply nodes.
The Process and Business Rules node.
Adding Filter and Branch nodes.
Assigning treatments.
Assigning reply variable values. Advanced Nodes
Calculated variables and the Assignment node.
Adding a Cross Table node.
Working with the Subdiagram node. Creating Treatments
Creating treatments.
Specifying inbound contact rules.
Creating and using dynamic treatment custom details.
Updating treatments.Treatment Eligibility and Arbitration
Assigning treatment eligibility.
Arbitrating treatments by sorting.
Arbitrating treatments using self-learner processes.Decision Treatment Campaigns and Campaign Sets
Overview of decision campaigns, decision treatment campaigns, and decision treatment campaign sets.
Creating and using decision treatment campaign sets.Finalizing a Campaign
Validating a campaign and running test cases.
Documenting and marking for deployment. History Campaigns
Introduction to the common data model.
Capturing campaign history data.
The hands-on lab is preconfigured to support this course and will not support hands-on practice for all your enrolled courses.
Hands-On Lab Reservation System
When you are planning your study time, keep in mind that the virtual lab takes 60-75 minutes to start
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