SAS® Real-Time Decision Manager: Creating and Managing Campaigns
RTUS : RTUS66
This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.
Learn How To
Who Should Attend
Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager
Prerequisites
There are no formal prerequisites for this course. Before attending this course, you should have basic skills using a web browser and software based on the Windows environment, and be familiar with business issues and processes for interactive marketing campaigns.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Real-Time Decision Manager
Course Outline
Introduction to SAS Real-Time Decision ManagerCreating and implementing campaigns. Working in SAS Customer Intelligence Studio. Inbound campaign basics.Campaign Fundamentals and Basic Nodes Beginning a campaign with the Start and Reply nodes. The Process and Business Rules node. Adding Filter and Branch nodes. Assigning treatments. Assigning reply variable values. Advanced Nodes Calculated variables and the Assignment node. Adding a Cross Table node. Working with the Subdiagram node. Creating Treatments Creating treatments. Specifying inbound contact rules. Creating and using dynamic treatment custom details. Updating treatments.Treatment Eligibility and Arbitration Assigning treatment eligibility. Arbitrating treatments by sorting. Arbitrating treatments using self-learner processes.Decision Treatment Campaigns and Campaign Sets Overview of decision campaigns, decision treatment campaigns, and decision treatment campaign sets. Creating and using decision treatment campaign sets.Finalizing a Campaign Validating a campaign and running test cases. Documenting and marking for deployment. History Campaigns Introduction to the common data model. Capturing campaign history data.
Live Class Schedule
Duration: 14 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.