Managing and Using the SAS® Customer Intelligence Common Data Model
1h 31m + Hands-On Practice
Available in:
Managing and Using the SAS® Customer Intelligence Common Data Model
CICDM : ECICDM
The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.
Learn How To
properly manage and maintain the common data model to fully support SAS Marketing Automation and SAS Real-Time Decision Manager campaign activities. Specifically, you learn how to;describe the structure and use of common data model tables for SAS Marketing Automation and SAS Real-Time Decision Manager set up, configure, and add extension table columns explain how surrogate keys are created and populated and address key constraint violations describe the setup, configuration, and customization of contact and response history tables.
Who Should Attend
SAS Marketing Automation administrators, SAS Real-Time Decision Manager administrators, and SAS Customer Intelligence advanced users who are involved in the initial configuration and on-going management of the common data model.
Prerequisites
Before taking this course, you should have some knowledge of database structures, as well as knowledge of SAS Marketing Automation or SAS Real-Time Decision Manager.
SAS Products Covered
SAS Customer Intelligence Tools;SAS Marketing Automation;SAS Real-Time Decision Manager
Live Class Schedule
Duration: 2 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.