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SAS® Marketing Automation: Administration
6h 9m + Hands-On Practice
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SAS® Marketing Automation: Administration
MAADM : EMAADM
This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.
Learn How To
  • add new users and control their access to SAS Marketing Automation
  • customize the solution with new user-defined fields
  • schedule SAS Marketing Automation campaigns
  • use the Setup workspace to further customize and tune the solution
  • locate and modify business context properties
  • modify server settings to tune system performance
  • set up SAS stored processes for use in SAS Marketing Automation
  • maintain files and relational database tables used by the solution
  • use administrator utilities to release tables, create channels, and load treatments
  • perform backups
  • update solution metadata
  • renew SAS software and apply hot fixes
  • troubleshoot campaign execution issues
  • change logging levels and search logs for error messages and other useful information.
    • Who Should Attend
    Administrators who are responsible for maintaining SAS Marketing Automation after implementation
    Prerequisites
    There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and Windows-based software, and be familiar with business issues and processes for marketing campaigns. Knowledge of the interface for SAS Marketing Automation is helpful but not required.
    SAS Products Covered
    SAS Customer Intelligence Tools;SAS Marketing Automation
    Course Outline
    Architecture and Flow
  • SAS Marketing Automation Architecture
  • client interfaces
  • initial configuration
  • campaign processingApplication Access and Security
  • introduction
  • creating users and groups
  • setting permissions
  • working with rolesThe Common Data Model
  • introduction
  • initial configuration
  • history tables
  • lookup tables
  • user-defined fields
  • customization Scheduling
  • introduction
  • scheduling servers
  • scheduling using SAS Customer Intelligence Studio
  • scheduling using SAS Management Console
  • resolving scheduling issues Administrative Tasks in SAS Customer Intelligence Studio
  • overview of the Setup workspace
  • managing business context properties
  • working with environment variables
  • using the Administration worksapce Tuning and Performance
  • Stored Process and Workspace Server settings
  • Web Application Server settings
  • Database Management System settings Maintenance
  • setting up stored processes for users
  • maintaining the file system and DBMS tables
  • utilities for administrators
  • updating metadata
  • backing up SAS Marketing Automation
  • updating your SAS software
  • updating license files Troubleshooting
  • troubleshooting overview
  • using logs
  • using SAS Technical Support
    • Live Class Schedule
    Duration: 6 hours
    Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
    This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
    Private Training
    Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
    Request private training
    Mentoring Services
    Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
    Request mentoring