This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose: <br><ul><li>campaign design principles and best practices <li>the Common Data Model <li>advanced use of calculated data items <li>advanced use of custom details <li>custom SAS processing in Marketing Automation <li>cross campaign prioritization <li>advanced reporting <li>advanced use of treatments <li>seed lists <li>scheduling <li>defining and refining output <li>alerts and notifications.</ul>
