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Conjoint Analysis: Evaluating Consumer Preferences Using SAS® Software
1h 35m + Hands-On Practice
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Conjoint Analysis: Evaluating Consumer Preferences Using SAS® Software
BAMP : BAMP
This course discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.The e-learning version of this course includes data so that you can practice the software demonstration steps in your own SAS environment.
Learn How To
  • design a conjoint study
  • perform a conjoint analysis using the TRANSREG procedure
  • perform a market share simulation with products currently in the marketplace.
Who Should Attend
Market researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software
Prerequisites
Before taking this course, you should be familiar with
  • DATA step programming
  • basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this experience by completing the SAS Programming 1: Essentials course.
In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Statistics 1: Introduction to ANOVA, Regression, and Logistic Regression course.
SAS Products Covered
SAS/STAT
Course Outline
Introduction to Conjoint Analysis
  • executing a conjoint study
Designing the Study
  • experimental design
  • preparing the data
Performing the Analysis
  • performing the analysis using the TRANSREG procedure
  • simulating market share
Live Class Schedule
Duration: 3.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
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Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.
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