This course discusses a method in marketing research called conjoint analysis that is used to analyze consumer preferences for products and services.The e-learning version of this course includes data so that you can practice the software demonstration steps in your own SAS environment.
Learn How To
design a conjoint study perform a conjoint analysis using the TRANSREG procedure perform a market share simulation with products currently in the marketplace.Who Should Attend
Market researchers who want to perform conjoint analysis using SAS/STAT and SAS/QC software
Prerequisites
Before taking this course, you should be familiar with;
DATA step programming basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this experience by completing the SAS(R) Programming I: Essentials course.;In addition, you should understand statistical concepts such as significance probabilities, simple and multiple linear regression, correlation, n-way analysis of variance, and tests of association. You should also be able to create and interpret simple graphical tools such as histograms and scatter plots. You can gain this experience by completing the Statistics I: Introduction to ANOVA, Regression, and Logistic Regression course.SAS Products Covered
SAS/STAT
Course Outline
Introduction to Conjoint Analysis
executing a conjoint studyDesigning the Studyexperimental design preparing the dataPerforming the Analysisperforming the analysis using the TRANSREG procedure simulating market share
