Available in:
Discrete Choice Modeling Using SAS® Software
BAMP4 : BAMP4
This marketing research course shows how to design a discrete choice experiment and how to analyze discrete choice data in SAS software. Analytical advice regarding number of choice sets, the number of alternatives, and number of subjects is also given.
This course includes practice data and exercises.
This course includes practice data and exercises.
Learn How To
- design a discrete choice study using the market research macros in SAS software
- analyze discrete choice data using the PHREG procedure
- create interaction plots to illustrate the model results.
Who Should Attend
Market researchers who want to perform discrete choice analysis using SAS software
Prerequisites
Before attending this course, you should
- be familiar with DATA step programming and basic SAS procedures for producing summary statistics and graphs, such as the MEANS and GPLOT procedures. You can gain this knowledge by completing the SAS Programming 1: Essentials course.
- understand statistical concepts such as significance probabilities, multiple linear regression, multiple logistic regression, correlation, n-way analysis of variance, and tests of association. You can gain this knowledge by completing the Statistics 1: Introduction to ANOVA, Regression, and Logistic Regression course.
SAS Products Covered
SAS/STAT
Course Outline
Introduction to a Discrete Choice Analysis
- explain the concept of discrete choice analysis
- show the difference between discrete choice analysis and full-profile conjoint analysis
- describe the model used in discrete choice analysis
- explain the importance of experimental design for discrete choice analysis
- illustrate the relationship between the linear design and the choice design
- use the market research macros to create a choice design
- illustrate how to fit a discrete choice model in PROC PHREG
- show the functionality of the HAZARDRATIO statement in PROC PHREG
- compute predicted probabilities for the hypothetical products
- create interaction plots
Live Class Schedule
Duration: 3.5 hours
Step into our live classes and experience a dynamic learning environment where you can ask questions, share ideas, and connect with your instructor and classmates. With on-demand lab hours, you can explore the material at your own pace. Our globally acclaimed instructors will motivate you to think bigger, so you can take what you've learned and achieve your biggest goals.
This course isn't publicly scheduled, but private training and mentoring may be available. Contact us to explore options.
Private Training
Get training tailored specifically for your team, led by expert SAS instructors. Choose from virtual sessions, or training at your location (or ours). Perfect for teams seeking a customized curriculum and plenty of interaction with a SAS specialist. We'll schedule it at a time that works for you.
Mentoring Services
Take your training to the next level with personalized mentoring. While private training offers structured coursework, mentoring provides hands-on, real-time support from a subject matter expert. As you work with your own data, you'll receive expert guidance to help you uncover insights, unlock the full potential of your data, and make faster progress. Perfect for those looking to apply what they’ve learned and see quicker results.