Topic outline
- General
- Cortex for Academics
Cortex for Academics
It’s not whether you win or lose. It’s what you learn from the game. Cortex is an online analytics simulation game where students can learn predictive modeling skills while having fun. It’s a great way for professors to bring real-world experience into the classroom and for students to practice and advance skills that will become impressive additions to their resumes.
Cortex includes a case study, data, leaderboard, access to SAS software and how-to resources to play the game. Educators also have access to instructional materials for the classroom.
There are three scenarios available:
- Fundraising – Build a predictive model to identify who to target in a marketing campaign.
- Credit Risk – Build and use predictive models to approve or deny loan applications.
- Customer Retention – Identify which customers to invite to a loyalty event to reduce customer churn.