SAS® 360 Optimize
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SAS® 360 Optimize
Duration: 3.5 hours
This course teaches you how to use SAS 360 Optimize to develop optimization scenarios and interpret the results.
Learn How To
  • Describe the required structure and content of optimization input data.
  • Specify optimization objective settings.
  • Define suppression rules.
  • Create constraints.
  • Build max/min and blocking contact policies.
  • Interpret optimization results.
  • Describe the process for diagnosing infeasible scenarios.
    • Who Should Attend
    Analysts and other marketing professionals who will use SAS 360 Engage:Optimize to plan and optimize outbound customer communications in order to maximize economic outcomes
    Prerequisites
    Before attending this course, you should have experience planning marketing campaigns. SAS programming experience is not required.
    SAS Products Covered
    SAS Customer Intelligence 360
    Course Outline
  • Introduction to SAS 360 Optimize
    • Optimization Input Data
  • Introduction to optimization input data.
  • Required optimization input tables.
  • Optional input tables.
  • Defining optimization input data.
    • Optimization Scenario Settings
  • Optimization scenarios.
  • Measures.
  • Optimization objective settings.
  • Suppression rules, constraints, and contact policies.
  • Optimization Results
    		•
    THIS COURSE IS PART OF

    SAS Customer Intelligence​ Learning Subscription



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